The threat of ‘GREENwashing’ - recommendations to navigate misleading claims
'GREENeashing' is the misleading or false claims made by the international corporations to create and increase in perceived value. This marketing gimmick is a ploy to unethically increase profits for the four major meat companies to the detriment of the everyday consumer. It is your responsibility, as the consumer, to be informed and to not accept the false claims of the commodity market. Through this article, I will provide information to aid you on your journey in the pursuit of morally raised and ethically produced foods.
